The gospel is a simple message and doesn’t change, but people are unique with different backgrounds, beliefs and ideas about spiritual things, so a “one size fits all” approach is not as effective as customizing the approach to the person.

Is the rapture biblical? Absolutely. Is the rapture pre-tribulational, post-tribulational, or somewhere in-between? That is less clear. This question is important and it's worth wrestling over. We should discuss these things — but…